There’s an unusual trope in the design of protective objects. As the levels of protection increase, product aesthetics and DNA become increasingly aggressive, increasingly masculine, increasingly “military”.
BLOK challenges this through the most simple of geometry. By encasing digital devices in highly-engineered blocks of rubber we achieved greater protection than the competitors and greater differentiation.
BLOK was chosen as the first product to carry the new Logi brand and design approach. It went on to win an iF Product Design Award in the process.