![](https://inearnest.ie/wp-content/uploads/2021/09/inEarnest-Slendertone-hello-sq-1.jpg)
Project
ABS8 Core Strengthening Belt
Client
Slendertone
BMR commissioned us to design a new EMS belt for their Slendertone brand. In doing so our goal was to help evolve the brand towards a more approachable and less technological product language.
Bio-Medical Research Ltd (BMR) have been at the forefront of EMS and TENS technologies for over 50 years. They research, develop and clinically trial their products completely in-house from their headquarters in Galway in the west of Ireland.
![](https://inearnest.ie/wp-content/uploads/2021/09/inEarnest-Slendertone-scooter.jpg)
![](https://inearnest.ie/wp-content/uploads/2021/09/inEarnest-Slendertone-Sketches.jpg)
![](https://inearnest.ie/wp-content/uploads/2021/09/inEarnest-Slendertone-dock-sq.jpg)
![](https://inearnest.ie/wp-content/uploads/2021/09/inEarnest-Slendertone-sq-man.jpg)
![](https://inearnest.ie/wp-content/uploads/2021/09/inEarnest-Slendertone-warmdown.jpg)
All photography credits: BMR / Slendertone