Defining an approachable and less gender-specific product language for the Irish EMS brand.


ABS8 Core Strengthening Belt



BMR commissioned us to design a new EMS belt for their Slendertone brand. In doing so our goal was to help evolve the brand towards a more approachable and less technological product language.

Bio-Medical Research Ltd (BMR) have been at the forefront of EMS and TENS technologies for over 50 years. They research, develop and clinically trial their products completely in-house from their headquarters in Galway in the west of Ireland.

All photography credits: BMR / Slendertone